While I'm generally open to coaching on any topic that may come up (I enjoy
), I only accept coaching engagements in the
context of businesses which have a deeper purpose
, or in the context
of considering or planning to start such a business.
Here's a brief explanation:
Some people are in business only for the sake of money, and with a goal of earning as much money
as possible. Such businesses don't have a deeper purpose. By contrast, there are also many
business owners who would never be satisfied with a business that is only about money. They have
a deeper purpose, and it can be very empowering to explore in some depth what your deeper
purpose is, and also to explore what you can do to align your business more fruitfully with your
Much of the easily-available advice on business development and marketing is based on the
assumption that business owners are primarily motivated by love of money. Some of
that advice is nevertheless also applicable when your business has a deeper purpose. On the
other hand, there is also much advice which in effect tells you to act contrary to your
values and/or contrary to your deeper purpose. If your business has a deeper purpose, you
will certainly want to work with a business coach who doesn't only have general knowledge
about the various themes of business development, but who in
addition has good methods for supporting you as you work on integrating your business
activities with the deeper purpose!
Coaching is a conversation with your coach which empowers you in relation to whatever
challenges you are currently facing. This is based on a number of well-proven methodologies.
For example, the narrative coaching methodology is based on looking at stories
which are part of your life in such a way that you become empowered to transform them
intentionally. I have extended this methodology to explicitly make alignment with your
deeper purpose part of the process of personal and business development.
In addition, I'm developing a new methodology based on what I'm calling
trustworthiness frameworks. This is designed to empower
for agile handling of complexities such as when a business has more goals than just the
financials, when trustworthiness needs to be achieved in relation to multiple stakeholder
perspectives at the same time, and/or when the market environment is changing quickly.
Trustworthiness frameworks are a special case of a broader category of frameworks which can
bridge the gap between appropriately-local problem-solving and coordination at
larger logical and geographic scales. As David Fleming
“Large-scale problems do not require large-scale solutions; they require small-scale solutions
within a large-scale framework.”
Restrictions: I will decline coaching engagements if the concerned business or project is
in my view harmful from a social justice perspective, or if I'm already coaching a direct
Coaching language: German or English.
Physical location: Greater Zurich Area, Switzerland.
Postal mail address:
Norbert Bollow Coaching and Framework Solutions
Telephone: +41 44 972 20 59
Data protection information: https://deeperpurpose.coach/privacy