Norbert Bollow

Business Coach.

Norbert Bollow
While I'm generally open to coaching on any topic that may come up (I enjoy variety), I only accept coaching engagements in the context of businesses which have a deeper purpose, or in the context of considering or planning to start such a business.

Here's a brief explanation:

Some people are in business only for the sake of money, and with a goal of earning as much money as possible. Such businesses don't have a deeper purpose. By contrast, there are also many business owners who would never be satisfied with a business that is only about money. They have a deeper purpose, and it can be very empowering to explore in some depth what your deeper purpose is, and also to explore what you can do to align your business more fruitfully with your deeper purpose.

Much of the easily-available advice on business development and marketing is based on the assumption that business owners are primarily motivated by love of money. Some of that advice is nevertheless also applicable when your business has a deeper purpose. On the other hand, there is also much advice which in effect tells you to act contrary to your values and/or contrary to your deeper purpose. If your business has a deeper purpose, you will certainly want to work with a business coach who doesn't only have general knowledge about the various themes of business development, but who in addition has good methods for supporting you as you work on integrating your business activities with the deeper purpose!

Coaching is a conversation with your coach which empowers you in relation to whatever challenges you are currently facing. This is based on a number of well-proven methodologies. For example, the narrative coaching methodology is based on looking at stories which are part of your life in such a way that you become empowered to transform them intentionally. I have extended this methodology to explicitly make alignment with your deeper purpose part of the process of personal and business development.

In addition, I'm developing a new methodology based on what I'm calling trustworthiness frameworks. This is designed to empower for agile handling of complexities such as when a business has more goals than just the financials, when trustworthiness needs to be achieved in relation to multiple stakeholder perspectives at the same time, and/or when the market environment is changing quickly.

Trustworthiness frameworks are a special case of a broader category of frameworks which can bridge the gap between appropriately-local problem-solving and coordination at larger logical and geographic scales. As David Fleming wrote: “Large-scale problems do not require large-scale solutions; they require small-scale solutions within a large-scale framework.”

Restrictions: I will decline coaching engagements if the concerned business or project is in my view harmful from a social justice perspective, or if I'm already coaching a direct competitor.

Coaching language: German or English.

Physical location: Greater Zurich Area, Switzerland.

Contact information

Postal mail address:

Norbert Bollow Coaching and Framework Solutions
Weidlistrasse 18
CH-8624 Grüt

Telephone:      +41 44 972 20 59



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